12 Pakistani Companies Showcasing Health, Beauty Products At ‘BEAUTYWORLD MIDDLE EAST’

Middle East and Africa’s beauty and personal care market is set to grow from $32.7 billion in 2017 to $47.5 billion by 2021.

May 9, 2018 (BE2C2) — The MENA region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing opened Tuesday in Dubai.

12 Pakistani companies are exhibiting their health and beauty products under TDAP’s umbrella at the Pakistan Pavilion.

‘BEAUTYWORLD MIDDLE EAST’ is a three-day trade show (from 8th to 10th May) being held at Dubai World Trade Center.

Spanning 61,000sqm at the Dubai International Convention and Exhibition, Beautyworld Middle East 2018 features 1,736 exhibitors from 62 countries, making this edition the largest in more than two decades.

The event has grown by 10 percent year-on-year in exhibitor numbers, and 11 percent in exhibition space covered, highlighting its global appeal in a Middle East and African (MEA) market that’s full of promise and potential specially for Halal products— already a multi-billion dollar market and growing worldwide.

A new Natural & Organic section has also been added to the show floor this year, where more than 60 exhibitors are showcasing their clean, green, and sustainable credentials.

The show is highlighted by the presence of 24 country pavilions, including debut pavilions from Peru, Palestine, and Russia, while more than 100 exhibitors are launching products in a MEA beauty and personal care market that, according to analysts Euromonitor, is set to grow from $32.7 billion in 2017 to $47.5 billion by 2021.

Developing markets such as the MEA are among the fastest growing in the beauty industry, driven by rising disposable incomes and younger demographics that are increasingly connected and informed.

“It’s estimated the retail value of the MEA’s beauty and personal care market will be worth US$35.9 billion in 2018, and will continue to grow at a compound annual growth rate of nearly 10 percent over the next four years,” said Ahmed Pauwels, CEO of the show’s organizer Messe Frankfurt Middle East.

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