“Sindh has the potential to export Pakistan’s soft image”

Mohenjo-daro, Sindh, Pakistan
PITHM students prepare mutton karahi, while taking part in the cooking competition. PHOTO: ATHAR KHAN/EXPRESS

PITHM students prepare mutton karahi, while taking part in the cooking competition. PHOTO: EXPRESS News

(BE2C2 Report) Sep 29, 2016 — Sindh has the potential to export the soft image of Pakistan by promoting its tourism attractions such as its rich lakes and great archaeological finds, said speakers at a seminar, ‘Tourism Potential in Sindh”, held on Tuesday to celebrate the Word Tourism Day.

“Sindh possesses rich lakes and great archaeological finds that can promote tourism,” said Sindh Tourism Development Corporation chief executive Nazir Ahmed Soomro.

Researcher and speaker Kaleemullah Lashari, while presenting his paper, traced out the history of travelers from the world over, including Ibn Battuta, who traveled into South Asia and documented Sindh.

sindh-motifPakistan Hotel Association senior vice chairperson Mustansir Zaki said, “I am deeply saddened that we don’t know how to cash in on the tourism potential of Sindh. Look at how Malaysia and Singapore have progressed on the foothold of tourism,” adding that in the last 25 years, “we have not even been able to add a new hotel in Karachi, which is the hub of growth and investment in Pakistan.”

“Communities here and elsewhere really need to get motivated to explore their world and surroundings. It’s high time that we realise the potential of Sindh and export it worldwide,” said former Pacific Asia Travel Association (PATA) Pakistan chapter chairperson Salman Javed.

“In Pakistan, we need to stress on recreational or entertainment tourism. We need to develop our beaches,” stressed Leghari, adding that nothing can be achieved till we make sure that we are safe and secure. Security rules supreme in this context, he explained.

A beautiful mountain top plateau near Dadu Sindh, Pakistan. One of the few places in Sindh where it snows in winters.

Gorakh Hills: A beautiful mountain top plateau near Dadu, Sindh. One of the few places in Sindh where it snows in winters.

The ministry of culture, tourism and antiquities had also organized a cooking competition among the students of Pakistan Institute of Tourism and Hotel Management.

gorakh-hill-sindh-pic2

Another scenic view of Gorakh Hills

A beach in Karachi - Sindh's capital city

A beach in Karachi – Sindh’s capital city

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