(BE2C2 Report) — The first Zafran Indian Bistro in Riyadh is now open, with a difference. A stunning collage art installation depicting the arts and history of India juxtaposed with local images was created exclusively for the venue by Arab artist Jeffar Khaldi.
Located in Rubeen Plaza, on Exit 2 of the Northern Ring Road in Hittin, the award-winning contemporary Indian restaurant serves north west Indian cuisine.
“Zafran has established very strong credentials in the region and we are looking forward to replicating the success we have seen in the UAE, Qatar and Kuwait here in the Kingdom,” said Richard Barclay, COO of Foodmark.
“Our decision to open in Rubeen Plaza, which has already established itself as a dining destination of choice, was a conscious one and we are excited to continue to be a part of Riyadh’s vibrant food scene with a one-of-a-kind homegrown Indian food concept that is certain to resonate with both expatriates and Saudi nationals,” he added.
The new restaurant differs from the other Zafran outlets in the region by displaying an art installation depicting the arts and history of India juxtaposed with local images. It was created exclusively for the venue by Arab artist Jeffar Khaldi.
The first in a series, this art wall is the visual focal point in the restaurant and is certain to intrigue and surprise diners.
Added entertainment is also provided by the ‘wow’ kitchen, a signature element of the restaurant allowing guests to experience a true taste of Zafran as they witness chefs engaging in the preparation of their food.
Zafran aims to target not only South Asians (half a million in the capital according to an estimate) but also the locals, Arab and western expats.
The restaurant is open to guests for lunch as well as dinner from 12 p.m. – 12 a.m. on weekdays and 12 p.m. – 1 a.m. on weekends.
The brand has an ambitious expansion strategy in the Kingdom, BE2C2 and PKonweb have learnt.