AUG 10, 2018 (BE2C2): Pakistan Consulate in Jeddah organized Emerging Pakistan Mango Branding Event “Chaunsa Pakistani” at a local hotel in the Kingdom’s commercial capital, with the aim to further enhance market share by value addition through branding of country’s premier quality mango “Chaunsa” in Saudi Arabia.
The event held in collaboration with Roomi Foods Pakistan witnessed overwhelming response from mango-lovers, importers and retailers, said many observers.
The show was jointly inaugurated by H.E Mr Mahzen Batterjie, the Deputy Chairman Jeddah Chamber of Commerce & Industry, Mr Zaid Bassam Vice Chairman JCCI, Mr. Naif Al Sharif Head of Food Committee of Jeddah Chamber, Mr. Abdul Razzak Darvesh CEO Manuel Group, Mr Siraj Shirbeni Director Bin Dawood Group, Mr Ali Moez COO Al Raya Group, Mr Saleh Shimrani Head Ministry of Commerce West and HE the Consul General of Pakistan Mr. Shehryar Akbar Khan.
The Chaunsa Pakistani branding event is expected to further enhance market share of the Pakistani king of fruits in Saudi Arabia, said one local Saudi importer and whole-seller of fruits and vegetables.
The Consul Generals of all brotherly countries joined the celebration by doing a Cake Cutting Ceremony to start the event. Mr Ali Moez COO Al Raya Group appreciated the Branding Initiative of the Mission and said their partnership with Roomi Foods would go a long way to improve bilateral relations. Engg Saleem of Hashim Est Makkah shared their Brand Registration Experience of an Innovative Product for Saudi Market i.e Pakistan Himalayan Salt which had huge potential in Saudi Market.
Remarkable interest of the attendees was observed which included dignitaries from the Saudi Public Sector, trade bodies of the Western region of Saudi Arabia, representatives from the food and beverages industry, fruit importers, diplomats and media representatives. In addition to fresh mango and mango cuts, Chef of Park Hyyat Hotel prepared a vast range of sweets with mango such as mango ice cream, mango soufflé, mango mousse, mango trifle, mango tart, mango pudding, mango salad, mango milk-shake, mango lassi, and mango cake, made of freshly-arrived Chaunsa mangoes from Pakistan. Attendees of the festival enjoyed such innovative style of mango preparations, in an environment of thematic instrumental music based on National Songs.
Consul General Shehryar Akbar Khan, while welcoming the guests, stated that with a production of 1.8 million tons per year, Pakistan was the 5th largest producer of mangoes in the world. He also highlighted that Pakistan was the 6th largest exporter of mangoes, exporting it to 57 countries.
However, most mango lovers believed that the Pakistani mangoes were number 1 in the world in taste. The Consul General added that there were over 110 varieties of high quality Pakistani mangoes including Sindhri, Anwar Retaul, Lungra, Malda, Dusehri, Fajri, Chaunsa and others. “Chaunsa is the most popular variety – and we are serving the same today,” the Consul General added. He hoped that the invited guests, who tasted Pakistani mangoes and mango-based products, would widely share their experience in quality and taste and help in promoting mangoes to consumers and importers in Saudi Arabia. He also shared that the Commercial Section of the Consulate is fully geared to promote Pakistani products in Saudi Arabia and holding of such event is a step forward to strengthen brotherly trade relations between Pakistan and Saudi Arabia.
Mr. Shehzad Ahmad the Commercial Counselor in Jeddah told PKonweb/BE2C2 the mission aims to create a niche market for Pakistani Chaunsa in the Kingdom through branding and upscale marketing efforts in the supply chain.
Interacting with the Saudi guests, Mr. Khan said the proximity of culture and traditions between Pakistan and Saudi Arabia, makes it easy to partner with each other for mutual benefits, provided more opportunities of interacting with each other and participating in events is increased, and holding of this Branding Event with Emerging Pakistan Theme is a part of such series. It offers opportunity to come closer and translate interactions into trade and economic relations.
Mr. Ahmed told local media that different events have been planned with the same theme to increase Pakistani exports volume to the Kingdom.