BE2C2 Report — At least 40 delegates including growers and exporters of 16 fruit exporting firms displayed their products at at ‘Fruit Logistica 2017’ held at Messe Berlin in Germany between Feb 8-10, 2017.
The participation of 10 companies was organized by Pakistan Fruit and Vegetables Exporters, Importers and Merchant Association (PFVA) while 6 firms had attended the show under the umbrella of Trade Development Authority of Pakistan (TDAP).
Pakistani exporters were able to procure export orders for potato, kinnow (citrus fruit), mango, green chilli, chikko, onion and tinda from Russia, Ukraine, UAE, UK, Hong Kong, Germany, Italy, Kuwait, Holland, China and Bangladesh.
Pakistani exporters received estimated import orders worth $2 million as compared to $15m orders won by the Indians.
Patron-in-chief of PFVA, Waheed Ahmed, told local newspaper Dawn there is a need to focus on production quality control and quality assurance (QC/QA) to meet international standards. “India produces comparatively better products and that is the reason behind pocketing higher orders than Pakistan,” he said.
Pakistani fruit and vegetable stakeholders may be able to market more products in the lucrative markets if they focus on Research and Development besides increasing varieties of fruit, he said.
A modern technology “Sky Detect” introduced by European countries in the show was center of attraction. “Sky Detect could be used to minimize the effect of climate change in Pakistan. The same technology is being used in cold areas in Europe to avoid climatic impact. The same could prevent Pakistani kinnow (citrus fruit) from weather hazards,” he added.