Pakistani Mangoes Get a Thumbs Up From Chinese, Turkish

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AUG 15, 2018: The export of Pakistani mangoes to China is expected to exceed 10,000 tons this year, said Zhao Lijian, Minister Counselor of the Chinese Embassy in Pakistan according to Chinese media report Wednesday.

The senior Chinese diplomat said on social media that Pakistani mango has been deeply loved by Chinese consumers.

The CPEC route is being utilized for the first time to export ‘king of fruits’ to China.

Pakistan is the fifth largest mango producing country in the world, with an average annual output of 1.8 million tons. The varieties mainly include Chaunsa and Sindhri. This year export target has been set at 100,000 tons valued between $95 million and $100 million.

In recent years, Pakistan’s mango exports have grown rapidly mainly to Europe, China, the Middle East, the United States, Australia and South Korea.
In view of the huge potential of China’s consumer market, Pakistan has stepped up efforts to open up the Chinese mango market.

In 2017, the Mango Festival was jointly organized by the Pakistan Embassy, the Pakistan Horticultural Development and Export Corporation and the Chinese Ministry of Commerce with the aim to introduce and promote Pakistani mangoes to the Chinese.

Related Article: In a First, Pakistani Mangoes Being Shipped To China Via CPEC — A Poignant Reminder Of “40 Pakistani Mangoes” Mao Gifted to His Workers

Meanwhile, a large number of Turks on Wednesday got a first-hand experience of the taste and aroma of the Pakistani mangoes as they converged in Ankara at a gathering to feast on a wide spread of mango delights made out of freshly-arrived juicy fruit.

The event at the Pakistan House was aimed at further popularizing Pakistani mangoes in Turkey and facilitating their availability in the local market. The “Pakistan Mango & Food Festival”, organized by the Embassy of Pakistan, coincided with the celebration of the Independence Day of Pakistan.

Also Read: “Chaunsa Pakistani” Mango Branding Gets Overwhelming Response in Jeddah

Key political figures, fruit importers, diplomats and media representatives attended the festival in which guests were served with fresh mango and mango cuts, and wide-range of mango delicacies such as milk-shake, lassi, ice cream, salad, soufflé, mousse, trifle, tart, pudding, and cake, made of fresh mangoes from Pakistan. Biryani’ made of famous Pakistani Basmati rice was also served at the festival with selected Pakistani music in the backdrop. A photographic display of Pakistan’s natural beauty also formed part of the event.

Ali Sahin, Chairman of Turkey-Pakistan Parliamentary Friendship Group in the Turkish Parliament, said he first had a taste of mangoes when he was a university student in Pakistan. He congratulated the people of Pakistan on the Independence Day and said 14th August was also very important in the Turkish history, as on this day, the Justice & Development Party (AK Party) was established 17 years ago. He also thanked the leadership of Pakistan on showing strong solidarity with Turkey during challenging times.

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