BE2C2 Report — Starbucks is launching two new coffee-based drinks, as it strives to tap into global consumers’ growing appetite for healthy beverages.
The coffee giant said that both are lower in calories than the average coffee drink Starbucks sells.
The Cold Brew Vanilla sweet cream and the Cappuccino Freddo, will both be available in stores throughout the UK from Thursday.
The former combines vanilla syrup and semi-skimmed milk with cold brew coffee – coffee that has been brewed by steeping beans in cold water for 20 hours or more. The latter is espresso topped with foam made from skimmed milk.
Starbucks said that both drinks are lower in calories than the average coffee drink it sells.
“London is one of the most competitive coffee markets and so we’re delighted to bring this to our customers here first, with plans to bring it to more stores around the country this summer,” said Maria Sebastian, senior vice president for brand at Starbucks for Europe, the Middle East and Africa.
It is expected that these drinks will also be launched in the Middle East and Asia where there’s a growing population of health-conscious individuals, specially millennials.
According to reports, the world’s biggest coffee chain’s pre-tax profits in the UK slumped nearly 61 per cent from £34.2m to £13.4m in the year to 2 October 2016, blaming the effect of the Brexit vote on consumer confidence and a drop in the number of people visiting the high street.
Its turnover declined from £405.6m to £379.9m during the period.
Starbucks is not alone in facing the challenge of changing consumer behaviors and tastes, and swelling demand for healthier products.
Coca-Cola last week announced plans to cut about 20 per cent of it corporate workforce, as it battles a drop in sales due to falling demand for its sugary drinks, reported The Independent.
Nestlé, the company behind KitKat and Aero, last year claimed that it had developed a way of reducing the sugar in its products by up to 40 per cent, without affecting taste.