Reliance Big Pictures which released ‘3 Idiots’ in 2126 screens worldwide including 366 screens overseas-the widest release for any Indian film so far – has reported unprecedented box-office response from all over.

‘3 Idiots’ has set new records in ticket sales in towns and cities across the world. In just 4 days the film has grossed over an astounding Rs 100 crores worldwide. The film continues to draw record crowds and is setting new benchmarks for Bollywood films.

In a unique out-of-the-box marketing strategy to drag more people to watch the movie, complimentary tea and biscuits were served to cinema goers on the early morning (6 AM) show of ‘3 Idiots’ by theaters all over India. According to reports, the idea seems to have worked for the 3 Idiots!

Inspired from Chetan Bhagat’s novel, “Five Point Someone” the film chronicles the tale of three friends together in an engineering college. What seems to have touched the right chord in people’s heart is the witty writing and terrific acting and the incisive look which the film takes at the education system in India.

Shot on location the film has caught the audience’s imagination like never before.

From a small town like Wardha to a city like Chandigarh, from Mumbai to Delhi and from New York to Sydney theaters have reported record-breaking collections. The film which has also been critically acclaimed has already begun attracting repeat audiences. Said a college student coming out of a suburban multiplex in Ahmedabad that she was coming back again tomorrow with her family to watch the film.

Commenting on the huge success of the film Producer Vinod Chopra said,” Response has been overwhelming from all over the world. Aamir, Raju and I knew from the responses earlier on that people liked the film but this is something else… We have got reports from places like Australia that they have reduced ‘Avatar’ shows and increased ours,” said Chopra in a statement.

‘3 Idiots’ is the highest grossing Hindi film ever in Australia on its opening weekend. Similarly in the US, I have been given to understand that ‘3 Idiots’ would be highest ever for a Hindi film,” he added.

Film Information, an Indian trade journal that tracks box office performance commented “Bollywood should be dancing, singing, rejoicing, shedding tears of joy.. 3 Idiots has come like a tornado to smash box-office records and create new ones which may not be broken easily, at least in the immediate future.”

Amit Khanna, Chairman of Reliance Big Entertainment said, “We are privileged to have been associated with 3 idiots and its immensely talented team led by Vinod, Amir and Raju. The ramp-up to Rs. 100 crores in 4 days is phenomenal and are confident that the film will continue to blaze new records in the weeks to come” .

ABOUT 3 IDIOTS:

* Time: 172 mins
* Language: Hindi with English subtitles

Cast and Credits:

Starring: Aamir Khan, Kareena Kapoor, Madhavan, Sharman Joshi, Boman Irani, Omi Vaidya, Javed Jaffrey & Mona Singh
Screenplay: Rajkumar Hirani, Abhijat Joshi and Vidhu Vinod Chopra
Music: Shantanu Moitra
Lyrics: Swanand Kirkire
Cinematography: C.R. Muraleedharan